Business Plan 2024 Meaning
What is the meaning of life?
More to the point for a business, could the meaning of life generate wealth? Would selling the answer to this question make an organization prosperous? Organized religions have certainly prospered by offering a smorgasbord of compelling answers, but no single answer is universally applicable, the market for any given spiritual system is finite. Religions have vied for market share through all of recorded history, but a monopoly has still not emerged.
“People say that what we’re all seeking is a meaning for life. I don’t think that’s what we’re really seeking. I think that what we’re seeking is an experience of being alive, so that our life experiences on the purely physical plane will have resonances with our own innermost being and reality, so that we actually feel the rapture of being alive.” Joseph Campbell.
Campbell's mythological research lead to the cinematic phenomena of Star Wars, theatrically released in 1976. The last 50 years has seen Star Wars franchised into irrelevance, but back then a vital concept was reintroduced to the west. The Force, or life force, was a sort of synthesis of the Chinese concepts of Chi and Tao, or the Hindu concept of Prana. These asian concepts are not fantastical, rather they are pragmatic understandings utilized by billions of people daily. The Force sparked the imagination of many young people who eventually sought out the truth behind the fiction.
There's a growing awareness that 20th century empire and consumption uber alles are untenable. The death throes are perhaps best illustrated by the sensory deprivation of ubiquitous smart phones and the synthetic popularity of "social" media and "immersive" virtual realities. These technologies are supposed to promote connection, but in practice disembody the adopters. This directly contrasts with Campbell's opinion about our desire to have an experience of being alive, which probably starts with being in our bodies and engaged with our environment. Environments can include a crowded metropolis, wild nature, or maybe just a suburban back yard with a rusty swing set.
The empire ending trend of disconnection and hiding out is transient. Millions of years of biological adaptation, not to mention the dreams of 7 billion souls, stand in stark contradiction. We all want deeper experiences of joy, delight, triumph over impossible odds, maybe even profound heart break. Physical existence is already the ultimate fully immersive experience, and imagination is the controlling interface. Technology will take a long time and a lot of energy to replicate existence, and why bother when the Earth is already available free of charge and has been online without errors or downtime for pretty much ever?
Rather than entering the highly competitive "red ocean" of answers to the meaning of life, or disembodying virtuality, Artist house has identified a blue ocean where there is little if any competition. The blue ocean of the mystery itself. Artist house cinematic projects inspire each person to ask the questions, "What is MY experience of being alive?", "Is there more to me than I know now?" This is Self Responsible Thriving.